Scientists Create Invisible Color 'Olo' by Manipulating Light Perception

Man discussing new color perception in cinematic photo.

The Science Behind Creating a New Color

The invention of a new color might sound fantastical, but scientists have managed to trick our brains into perceiving a color that is typically invisible to the human eye. Recent research illuminated how we perceive colors and the specific biological mechanisms behind it. Our eyes have three types of color receptors, called cones, which are responsible for detecting the different wavelengths of light. Each cone type responds to specific wavelengths—short, medium, and long—allowing us to see a spectrum of colors.

In This Color Isn’t Real—But Science Makes It Visible, the topic of color perception and the innovative processes behind revealing new colors are explored.

Olo: The Color You Can’t See Without Technology

The researchers found a unique aspect of the medium cone: it cannot be activated on its own during natural conditions. This sets the stage for the groundbreaking discovery of the new color, dubbed “olo.” By utilizing lasers to stimulate the medium cones in participants' eyes, researchers facilitated the perception of this new hue. Those who experienced olo described it as reminiscent of a supersaturated bluish-green, a beautiful yet elusive shade that challenges our conventional ideas about color.

Implications for the Future of Color Perception

This remarkable experimentation sparks a multitude of questions: Could this technique pave the way for further advancements in color theory? How might the discovery of olo impact industries such as art, design, and virtual reality? As we delve further into understanding our senses, unlocking the hidden potential of our perceptual abilities could lead to innovative applications and experiences that we have yet to imagine.

In the video This Color Isn’t Real—But Science Makes It Visible, the topic of color perception and the innovative processes behind revealing new colors are explored. This realization that we can expand our understanding in such a fundamental aspect of our sensory experience exemplifies the fascinating intersection of science and technology.

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Scientists Create Invisible Color 'Olo' by Manipulating Light Perception

The Science Behind Creating a New Color

Olo: The Color You Can’t See Without Technology

Implications for the Future of Color Perception

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